about
In Water is a London florist specialising in events and contracts. We have been in business since 1999 so we know the ins and outs of just about every key venue in London. We enhance and inspire. Whether it’s a minimalist white box or a Baroque masterpiece (in fact we’re specialists at working with museums and listed buildings) we’ve got the vision and experience.
We’re always generating new ideas and keeping things super fresh. We listen carefully to what our Clients want and then everybody contributes. We take inspiration from the worlds of fashion, trends, art and design but we also have our own take on a classic look.
We’re as adept at injecting the wow factor into corporate dinners as we are at creating atmosphere at intimate cocktail parties – but our enthusiasm and service are always the same, whatever the size of the job.
To learn more about our processes and our quality management please contact us. We’ll send you information explaining exactly what you can expect from us from enquiry to completion.
You can also find us on Facebook.
To get creative with flowers yourself and to learn a few trade secrets try our In Water School
Being Responsible
No business can operate without some sort of carbon footprint. We try to reduce ours in a variety of ways.
We always encourage you to use locally available and seasonal flowers. When we do source from abroad, we know they have come from sustainable stock and that they are grown responsibly. We fitted our vans with filters to reduce the impact of delivery miles and we plan in advance to make sure our trips to clients around London are as efficient as possible. 30% of our business now comes from reproduction flowers or other re-usable props.
Our flowers are never wasted! We often collect flowers from jobs that still have plenty of life in them. These go to a local charity and a women’s refuge.
For copies of our environmental and equality policies please contact us.