Our Story

the in water flowers’ story

Building the hand that cares
2017 Rhs Chelsea in water flowers team
Meet the team

We are London’s leading luxury event, wedding and corporate florists who have been leading the way in creative design for over 23 years with an enviable reputation for creating inspirational, bespoke and highly innovative creations and displays.

We aspire to dream big and stand out. ensuring every detail is carefully considered, every flower is perfect and all their work being idealistic and inspirational, and we will continue to push boundaries and challenge the status quo.

This year we won a Gold Medal at the RHS Chelsea Flower Show 2021 for Floral Installation for our Nature – Fragile Beauty installation that highlighted the relationship between nature and humanity while showcasing the fragility of it. It felt good to be back at the show, and we can only hope to return next year.

In among all our RHS Chelsea Flower Show creating and celebrating, we create stunning inspirations for the Chelsea in Bloom 2021 competition, winning an Innovation Award for our Sticks ‘n’ Sushi installation, a Gold for Boodles and a Bronze for Hackett.

We have come a long way since our first major commission and we are proud of our history, celebrating our present and inspired by our future.

The launch party for the Tate Modern was our first commission where we were the first company to completely submerge flowers under water in clear glass vases and display orchid plants and flowers frozen in giant ice blocks!

Since then, we have grown from strength to strength in producing stunning exhibits, compelling designs and impressive installations that showcase our creative and skill.

A partnership with funnyhowflowersdothat.co.uk, sponsored by the Dutch Flower Council, produced our sensational epic living floral installation suspended at the front of London’s The National Gallery with over 26,000 fresh cut flowers covering 35-square metres.

RHS Chelsea Flower Show commissioned us for the Royal entrance to the show for an installation inspired by the ever-changing London skyline with a soaring mirrored panel and plinth exhibit using over 20,000 ombré’d white, pink and purple flowers.

CANON Europe chose us for their Explore immersive zone at the PHOTOKINA event (the world’s leading consumer event for photographic, imaging and video industries) in Germany. we created live on site an 8m long succulent terrarium and a moving floral sculpture which allowed CANON Europe to receive the diamond award for best storytelling!

We continue to work with our exceptional clients, providing them with striking and eye-catching creations, such as for Rolex at the London Fashion Week, Acqua di Parma’s product launch, Harrods’ new Hair & Beauty Salon and Christian Dior’s Eden Roc Event at Selfridges, Bvlgari’s photoshoot, Fendi’s flower photo-wall, Audi Polo Challenge days at Colworth Park, created grand royal themed flower exhibits for the TV premier of “The Royals” at The Mandarin Oriental and designed the famous Perspex Xmas tree in the foyer of The Gherkin.

Another highlight for in water flowers was the recreation of a Shawn Mendes’ album cover in flowers. This beautiful installation was created over the course of an 8-hour YouTube live stream, that is still available to view, during which Shawn Mendes revealed the design for his self-titled album’s cover with over 2 million views.

In among all our events, wedding and corporate work, we love to be involved in the Chelsea In Bloom and Belgravia In Bloom competitions with many of our installations receiving awards over the years.

Meet the team